Table of Content
- How to Keep Donors in 5 Easy Steps
- Advantages of recurring gifts
- Try adding more value proposition copy (and different types) for recurring giving on your donation page.
- Monthly giving really is the bomb!
- Already a Grace Sustainer but want to adjust your ACH donation? Tap here.
- Do you Need to Thank Monthly Donors After Every Gift?
- HOW to Set Up Your recurring GifT
Printing your letters is more time-consuming and costly, however many people love the personalized feel of getting a letter in the mail. In addition, when it comes to tax preparation having a printed copy of your acknowledgment letters is convenient for your donors. Use your donor management system to segment your donors to specifically contact monthly donors, track your progress, and report on the impact of their gifts.
This may sound simple, but for some organizations, we had to dig around their homepage just to figure out where to make a donation . And just by making it easier for people to find out where to donate — with your language and design — you can increase your online donations. Regardless of what you choose to do, the most important thing is to let your donors know what to expect. If you will not be sending them a thank you letter monthly, let them know that is your process.
How to Keep Donors in 5 Easy Steps
” to all these challenges, today I’d like to offer a step-by-step plan to help you build a vibrant monthly giving program that will boost your fundraising results, today and tomorrow. We offer monthly, every other month, quarterly, twice a year and annual recurring gifts. Your monthly giving program should also be easy to find on your website. Possible’s homepage has eye-catching calls to action, not only for one-time donations but for monthly giving as well. S; recurring gift payments that have already been processed remain unchanged.
And nonprofits didn’t just announce Giving Tuesday via email, mind you. From one organization I support as a monthly donor, I received an appeal announcing an eight-time match a few weeks before Giving Tuesday and then a final reminder the Saturday before. When you add a recurring gift in the web view, its payments are automatically processed based on its payment schedule.
Advantages of recurring gifts
Consistently update recurring donors on progress of specific programs they contributed to or have expressed interest in. Emphasize the specific impact their donations have made, so they’ll see the tangible difference as a result of their dedication to your cause. This is a great way to show them you’re listening and paying attention to their gifts, which may lead to continued support. Increasing visibility is the first step to securing supporter commitment for recurring gifts. When considering upping their involvement in the future, your recurring gifts program will be top of mind.
These gifts don’t have to be expensive, so long as they’re thoughtful and relevant to the organization. For those who aren’t sure where to start, keep reading to learn more about how to find and retain recurring donors and what sort of donor gifts they might appreciate. A monthly giver can lose enthusiasm if they aren’t seeing the results of their generosity. Highlight the impact of recurring gifts as you recruit and engage monthly supporters. Monthly donors are a special segment of your audience and should be treated accordingly. A great way to differentiate and celebrate your recurring giving program is to give members a special title.
Try adding more value proposition copy (and different types) for recurring giving on your donation page.
Dive deeper into this process by exploring Doubleknot’s donor segmentation guide. By improving your understanding, you’ll be well-equipped to use this strategy in an effective way. Targeted communication based on donor data is the key to connecting with your prospects and securing long-term support. The easiest way to accomplish this is by segmenting your support base. In short, segmentation involves separating your constituents into meaningful groups based on common characteristics (e.g. giving history, demographics, and so on).
They’ll recognize that they have the opportunity to adjust their plan at any point and will appreciate that your team is willing to make that process easy for them. The last thing donors want is to feel like they have no control over their recurring gifts. You can avoid this with donation software that allows donors to manage their own giving. By putting the power in their hands, you’ll simplify the donation management process instead of making them jump through hoops to adjust their recurring gift plan. Finally, your blog and social media outlets are also valuable ways to promote your recurring gifts campaign.
Monthly giving really is the bomb!
This creates a different, more intimate relationship with these supporters who commit to regular donations. You can't change a recurring gift's payment method. To change the payment method from credit card to direct debit — or vice versa — terminate the existing recurring gift and then add a new one. If you skipped the video, there was a 150% increase in donations just by having some more copy to communicate ‘why’.
Explain the importance of the program and urge people to sign up. After all, one major key to convincing donors to make a monthly commitment is simply explaining the potential impact on your organization. This experiment not only had a 64% increase in recurring gifts, but also had no significant impact on one-time donations.
Download “A Quick-Start Guide to Monthly Giving” to implement an effective monthly giving program into your nonprofit’s fundraising efforts today. Create an online monthly giving option on your website’s donation page. Include impact labels to show what a recurring donation provides.
Ready to learn how to get this opportunity in front of more prospects? Integration OptionsConnect your site to email, donor management & other systems. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies. I read your newsletter all the time and find your advice “spot on” and always usable.
Possible, a nonprofit bringing life-saving healthcare to Nepal, calls their monthly donors Possibilists. In-kind donations are gifts of goods or services. Many nonprofits receive various forms of in-kind donations... When I make a recurring gift, I’m not committing to pay a total amount.
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